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Marketing Audit
Checklist

15 questions across 5 categories. Self-assess in 5 minutes. No fluff, no email gate — just clarity on where your marketing stands today.

5 minutes
15 items
No email needed
Social Media 0 / 3
You post at least 3x per week on your main platform
Consistency beats virality. Less than 3x/week and the algorithm stops showing you to new people.
Your bio/profile links to a specific offer or landing page — not just your homepage
A homepage link loses the visitor. Link to something that captures intent.
You respond to comments and DMs within 24 hours
Engagement boosts reach. Silence signals to the platform that your content isn't worth distributing.
Content 0 / 3
You publish at least 2 pieces of long-form content per month (blog, video, podcast)
Long-form builds authority and SEO. Short-form posts alone don't rank or convert cold traffic.
Every piece of content has a clear next step (CTA) for the reader
Even a blog post should end with "subscribe," "book a call," or "read this next." Content without a CTA is just entertainment.
Your content addresses specific customer pain points — not just your product features
People search for problems, not products. Pain-first content attracts buyers. Feature-first content attracts no one.
Email 0 / 3
You have an email list and send at least one email per month
Your email list is the only audience you own. Social followers can disappear overnight. An email list is an asset.
New subscribers receive a welcome email within 24 hours
The first 24 hours have the highest open rate. A welcome email sets expectations and delivers on the sign-up promise.
You track open rates and click rates — and know your benchmarks
Industry average open rate is ~20-25%. Below that, your subject lines or sender reputation need work.
SEO 0 / 3
Your website loads in under 3 seconds on mobile
Google uses mobile-first indexing. A slow site tanks your ranking AND kills conversions — 53% of visitors leave after 3 seconds.
Your homepage and key pages have distinct title tags and meta descriptions
Generic titles like "Home | Your Business" get skipped in search results. Write titles like ad headlines — specific, benefit-led.
You know which keywords your ideal customers search before finding you
If you're creating content without keyword research, you're writing for yourself. Even a free tool like Google Search Console shows you what's already working.
Analytics 0 / 3
You review website traffic at least twice a month
You can't fix what you don't measure. Even 15 minutes with Google Analytics twice a month catches major problems before they compound.
You know which traffic source sends the most leads or customers
If you don't know your best source, you're spending time and money equally across all channels — which means you're over-investing in the bad ones.
You have conversion tracking set up — you can see which actions (form fills, clicks, purchases) visitors take
Pageviews are vanity. Conversion events are reality. Without conversion tracking you're flying blind on what actually drives revenue.
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